The Playbook
Your promotional guide
A simple, week-by-week plan for promoting your book fair. Work through each phase in order. Every task is one clear step, and the materials you need are in the library below.
2 Weeks Out
Announce it’s coming✓Send the save-the-date email to families
✓Add the book fair to your school newsletter
✓Print and hang your hallway posters
1 Week Out
Build excitement✓Post your share graphic on social media
✓Send home take-home flyers with students
✓Remind staff to talk it up in class
Book Fair Week
Go live✓Send the kickoff email with your book fair link
✓Share the link on your school page every day
✓Send a short reminder email every day of the book fair
Last Day
Final push✓Send the last-chance email in the morning
✓Post a final social reminder
✓Thank your families and celebrate the results
Pro Tip
Consistency beats volume. A short reminder every day of book fair week reaches more families than one big push, so keep it friendly and keep it going.
Downloads
Resource library
Every universal resource in one place. Search by name or filter by type, then download what you need for this book fair.
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