The Playbook
Your promotional guide
A simple, week-by-week plan for promoting your book fair. Work through each phase in order. Every task is one clear step, and the materials you need are in the library below.
2 Weeks Out — Announce It's Coming
~2 weeks before fair opens✓Send the save-the-date email to your families with the announcement graphic attached.
✓Add a blurb to your school newsletter so families know it's coming.
✓Print and hang the hallway posters around your school.
1 Week Out — Build Excitement
~1 week before fair opens✓Post the countdown graphic on your school's social media page.
✓Send home printed flyers with students this week.
✓Encourage staff to help build excitement and share the staff communication blurb.
Book Fair Week — Share the Link Daily
During your book fair week✓Share your book fair link prominently on your school's social media page every day.
✓Send a short daily reminder email to families each day of your fair using the daily reminder templates.
✓Check your book fair portal daily to see your orders and total raised so far.
Last Day — Final Push
Final day of your book fair✓Send the last-chance email to families with the final reminder graphic attached.
✓Post a final social reminder using the last-day graphic.
✓Thank your families and share the wrap-up graphic after your fair closes.
Pro Tip
Consistency beats volume. A short reminder every day of book fair week reaches more families than one big push, so keep it friendly and keep it going.